Nike Delivers Support to Vinicius Jr. following Racist Abuse During Real Madrid vs Valencia match

Nike Delivers Support to Vinicius Jr. following Racist Abuse During Real Madrid vs Valencia match

Nike is the most recent brand to condemn the racial abuse Vinicius Junior endured during Real Madrid’s loss to Valencia on Sunday in Spain. Longtime sponsor of the Brazilian soccer player, the brand posted a message on Instagram taking a stance.

“Stop looking the other way,” read the image posted on Tuesday by Nike on Instagram. “We stand with @vinijr,” the brand wrote in the post’s caption.
Vinicius began receiving sponsorship from Nike in 2013, when he was 13 years old. 2018 marked the renewal of the soccer player’s 10-year contract with the brand. In 2017, Vinicius joined Adidas-sponsored Real Madrid, which altered his relationship with Nike. According to reports, the athlete felt undervalued by the Swoosh brand.

Vinicius played for Brazil during the Qatar 2022 World Cup while donning an older model of Nike cleats, contrary to his agreement with Nike, which required him to wear the brand’s most recent model.
In February, Vinicius concealed the Nike Swoosh logo on his shoes by covering them in black during a match, indicating that his contract with the brand had expired.

Puma, the club’s sponsor, also issued a statement of support for Vinicius following Sunday’s incident. “At PUMA, we do not tolerate racism, we condemn all forms of discrimination, and we stand in solidarity with Vinicius Junior and the entire football community in condemning yesterday’s events,” the brand told Reuters.

During Sunday’s match at the Mestalla Stadium in Valencia, racial remarks were directed at Vinicius. Valencia was leading by one point with just minutes remaining when a second ball was hurled onto the field to prevent Vinicius from scoring. Hugo Duro of Valencia then physically collided with Vinicius, earning a red card. On Wednesday, the red card issued to Vinicius was revoked.
According to reports, seven males were detained by Spanish police for alleged racist incidents against Vinicius.

Real Madrid’s head coach Carlo Ancelotti denounced the incident after the game. “They cannot call Vinicius a monkey,” The pastime must come to an end. “The game must be stopped if the entire stadium is chanting’monkey’,” he stated.

Vinicius stated on Twitter that this was not the first, second, or third time he had endured racist abuse in LaLiga, the highest professional soccer league for men in Spain.

Nike Delivers Support to Vinicius Jr. following Racist Abuse During Real Madrid vs Valencia match